 |
ManageFilter Amazing Twitter Application |
Managefilter.com site:
http://managefilter.com
A Twitter management tool designed to help users
efficiently communicated with followers and control account
interactions. The service, which is based out of Australia, offers some
interesting features that distinguish it from other Twitter clients.
From
its unique PowerPost tool to topic analytics and and follower stats,
ManageFlitter brings a lot to the table. Its really a must tool to manage your hard gained
free twitter followers :) But how handy is it?
Unfollow
The first tool that is presented to a
user is designed to enumerate accounts that you should stop
following–and it is aptly named
Unfollow. This tool displays
specific data about accounts you follow: those that don’t follow you
back, those without a profile picture, potential spammers, non-English
tweeters, accounts that don’t have many followers, inactive accounts,
talkative accounts, and non-talkative accounts. If you upgrade to a Pro
account, you also get the options of seeing fake (spam) accounts that
follow you, combine these filters in
Ninja Mode, or create a
whitelist of accounts that you don’t wish to modify. For anyone in these
categories, you can easily unfollow, force them to unfollow you, or
manage them with Twitter lists.
It’s a bit odd that this is the
first tool that is presented to users of ManageFlitter. For starters,
how often are you going to want to mass-unfollow a group of users? It
seems as if you would only use this tool occasionally if you find that
your feed is becoming too cluttered. From a strategic perspective, users
often follow Twitter accounts with the sole hope that the account will
follow them back. The
Unfollow tool would be useful to prune out those accounts that did not return the favor, but again, how often would this be used?
From
the perspective of social media marketing, it makes even less sense to
highlight this mechanism. If you’re concerned
with quantitative interactions it is unlikely that you’re going to want
to mass-unfollow accounts or force them to unfollow you. If the idea is
to spread the word about your brand or product, limiting your social
connections feels like it is in the opposite direction of where you want
to be heading.
Follow
The next tool,
Follow, acts as the exact opposite of
Unfollow.
However, it is only available to Pro accounts. As you might expect,
this tool is designed to help you figure out new accounts to follow. It
contains filters that outline people who are following you but you
aren’t following back, your verified followers, and popular followers.
It also lets you see who other accounts are following and who is
following them. And like
Unfollow, the
Follow tool lets you combine filters in
Ninja Mode.
For
the casual Twitter user, this feature is great in aiding the discovery
of other users with whom to connect. In the eyes of social media
marketing, it lends useful data about the users who are following your
account. Many social media campaigns like to follow back their
followers–it’s a nice gesture that helps build a customer-brand
relationship. The
Follow tool makes it easy to quickly follow back other accounts and find out who and what else your followers find interesting.
One
of the downsides of this tool, and throughout the service, is that
there’s no easy way to engage with your followers. You are simply given
data in the form of a list. While quantitative data has its merits,
quality connections are gold in social media. It is much more valuable
for your brand to build a strong and meaningful connection with 200
users than it is to pass along surface content to 2000 users. This might
seem contrary to traditional marketing, but social media is not
traditional marketing. Two hundred devoted and engaged customers are
more likely to share and recommend services to friends and family and
other users will trust personal recommendations far more than typical
advertising. Unfortunately, ManageFlitter doesn’t provide much of a
mechanism to facilitate this.
Search
ManageFlitter’s
search tool is much more powerful and user friendly than the one built
in to the Twitter website. Simply type in a search term and you can see
what people are saying about it. Like the other tools, it allows you to
mass select search results so that you can manage follow settings and
lists very easily. It is also extensible to user profiles as well.
One
of the nicer features is that you have the capability to order the
search results. Twitter’s native search only lets you order by date.
ManageFlitter lets you order by user tweets, lists, a user’s last tweet,
how influential a user is, and followers. For both users and brands,
the search tool is very powerful in finding out what others are talking
about.
Analytics
Analytics, like
Follow, is another tool that is only available to Pro accounts. It is very similar to
Search except it keeps historic data and presents it in a graphical format. To test, we searched for the term
besttechie
and observed the output. One of the most interesting features was the
output of Tweet Clusters. This graph attempts to analyze both
when and
how people are discussing a topic–either through retweets or sharing of a specific link.
Other
useful data about a topic is also available. You can analyze by
language, mentions, author, source, hashtag, and url. Such information
is valuable when trying to gauge how users are discussing a topic, such
as your brand.
Our only complaint follows suit with the issues with
Follow.
While the data is nice, there is no immediate way to act on the data
from within the tool. If I see that a lot of users are tweeting about a
specific link on my website, I may wish to reach out to them to respond
to their comments. As of now, there is no way to do that from within
ManageFlitter.
At the end, doing this regulary you can collect a good amount of
free followers twitter